
Our Team
Bryan Daly CFP®
Bryan is a dedicated investment advisor representative with Royal Fund Management, recognized as an independent, fee-based fiduciary and CERTIFIED FINANCIAL PLANNER™ professional. Holding a Life, Health, and Annuity license, he brings over two decades of experience serving retirees in South Florida.
Bryan specializes in comprehensive financial planning focusing on preserving principal and managing risk to help clients achieve financial security. He is an active member in good standing with the Financial Planning Association (FPA) and the Association of Financial Educators (AFE), reflecting his commitment to professional excellence and financial education.
Ellen Daly, Financial Planner | Client Services & Operations
Ellen Daly is a fee-based financial planner with New Life Financial Planning and an Investment Adviser Representative of Royal Fund Management, LLC. When providing investment advisory services through Royal Fund Management, she serves as a fiduciary and acts in her clients’ best interests.
Ellen brings extensive hospitality experience and successful business ownership to her work with individuals and families. Her background has shaped her attentive, service-focused approach and her understanding of the importance of clear communication, organization, and follow-through.
In addition to her financial planning role, Ellen oversees administration and client service at New Life Financial Planning. She helps clients navigate paperwork, coordinates implementation, and manages daily office operations. Working alongside Bryan Daly, Ellen helps provide a welcoming, organized experience where clients can feel comfortable asking questions and supported throughout the planning process.
Bryan is an Investment Adviser Representative of and advisory services offered through Royal Fund Management, LLC, an SEC Registered Adviser
Corporate Headquarters

Mark Sorensen
CEO, Founder
1515 Buenos Aires Blvd.
The Villages, FL 32159

Linda Sorensen
Co-Founder / Office Management
1515 Buenos Aires Blvd.
The Villages, FL 32159

Michael Tarr
Director of 401(k) Maneuver/MEP
1515 Buenos Aires Blvd.
The Villages, FL 32159

Stephanie Maufroy
Chief Compliance Officer
1515 Buenos Aires Blvd
The Villages, FL 32159

Carissa Bruce
Chief Administrative Officer / Executive Assistant
1515 Buenos Aires Blvd.
The Villages, FL 32159

Jess Quirello
Senior Adviser Success Specialist
1515 Buenos Aires Blvd.
The Villages, FL 32159

Jessica Willis
Business Systems Analyst
1515 Buenos Aires Blvd.
The Villages, FL 32159

Laura Hallett
Adviser Success Specialist
1515 Buenos Aires Blvd.
The Villages, FL 32159

Joanna St. Clair
Trading & Service Specialist
1515 Buenos Aires Blvd.
The Villages, FL 32159

Ayris Abad
Trading & Service Specialist
1515 Buenos Aires Blvd.
The Villages, FL 32159

Tara Stohr
Adviser Success Specialist
1515 Buenos Aires Blvd.
The Villages, FL 32159

Amy Claesson
Adviser Success Specialist
1515 Buenos Aires Blvd.
The Villages, FL 32159

Abigail Claesson
Adviser Success Specialist
1515 Buenos Aires Blvd.
The Villages, FL 32159